Whenever I talk to entrepreneurs who are trying to market their businesses, I am often amazed by how few people use the incredible power of e-mail marketing. Many of them tell me, “Oh my business isn’t suitable for that”, or “Yes, I’ve heard of autoresponders but I don’t really know what they do.”

There seems to be a lot of confusing information around and many businesses, which could be benefiting, just don’t know how to take advantage of one of the most powerful marketing methods ever seen.

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